For as long as I can recall, I have always been such a fanatic of the wrapper and packaging design that delivers the product.
There have been countless times when the wrapper or packaging of my favorite candy bar, new electronic gadget, record album, etc. [enter your favorite here], was every bit as important as the goodness I found beneath that wrapping.
Choosing the proper font and color combination, balanced with carefully designed negative space, provide an individual experience of product design.